Plant essential oils are known as "plant hormones". In fact, many essential oils have the same properties as human hormones and play an important role in human body. The well-known effect of essential oil is nothing more than the psychological effect of soothing and refreshing, but the effect of essential oil is more than that. Different kinds of essential oils have different effects. For some diseases, they also have the function of relieving and alleviating symptoms. Essential oil is very helpful for many diseases. With the treatment of drugs, it can make the disease recover faster. And in daily life, it can purify the air, disinfect and sterilize, and prevent some infectious diseases.

At present, essential oil products have been recognized by consumers in the Chinese market, with high return rate and loyalty. However, most of the essential oils come from professional skin care places such as beauty salons. Due to the lack of understanding of essential oils at home, individuals buy less. At present, the strength of domestic brands of essential oils is relatively small, and the market operation is blocked everywhere. Shopping malls and international brands compete with each other, and the proportion of Australian brands can not be underestimated. With the maturity of China's essential oil market, the cooperation between China and Australia will be more and more frequent. The domestic market of essential oil is full of opportunities and prospects.

The "2016-2020 China essential oil market supply and demand forecast and Investment Strategy Research Report" released by China Industry Research Report network points out that from 2011 to 2020, the share of essential oil sales in China's cosmetics market has doubled. In 2005, China's cosmetic market capacity was about 60 billion, of which essential oil accounted for less than 1%. By 2007, the market share of essential oil in cosmetics will reach 2%, 3% in 2008, 5% in 2009, 8% in 2010 and 14.5% in 2020. In the next 5 to 10 years, China's essential oil industry will have considerable development potential.

From the experience of European and American markets, aromatherapy essential oil products generally account for about 30 ~ 40% of the cosmetics market. It is speculated that China's essential oil market has great potential, and with China's sustained high-speed economic growth, this market will continue to develop at a growth rate of 3%. The rapid growth of China's aromatherapy essential oil market has naturally attracted the attention of international famous brands. They have successively entered the Chinese market. Fenni, Ou Shudan, jiabeishi, etc. all hope that when Chinese consumers have just formed consumption consciousness, they will seize the image of international famous brands and seize the largest market share.