In the year 2009, business environment for the flavor and fragrance (F&F) industry was stagnant mostly because of the continued global economic downturn. However, the international F&F industry is expected to remain stable or even to grow in 2010 as this industry caters mainly to the food market as well as the personal and household care market, which provide the basic necessities to people. Especially in Asia Pacific, the demand for flavor and fragrance is anticipated to grow much quicker than that in other areas.

China, as the biggest natural flavor producer, will be one of the most attractive markets with the increasing demand for flavor and fragrance supported by rising disposable income and growing consumption for food and daily-use consumer goods. What's the status and trends of Chinese and global flavor and fragrance development? What are the opportunities and challenges in China? What's the impact of fragrance on enterprises and consumers? These are questions about which the manufacturers and consumer goods companies might ask and think quite often.

It is under this background that this summit is launched. The summit will provide an effective platform on which the participants will familiarize themselves with the latest international policies and regulations of flavor and fragrance industry. Simultaneously, the attendees can gain better understanding of Chinese F&F market, thus optimizing global development strategies and exploring opportunities in China. What's more, speakers from world-leading companies, authoritative institutions and associations will also share with the attendees their precious experience and opinions on global F&F development.